Should Arizona have been represented?

By Angelo Fernando on January 30th, 2007 In Hype!

Good point raised by Jon Talton in the Republic today about the lean representaton of Arizona at the World Economic Forum in Davos. John McCain and Thunderbird pres, Angel Cabera were the only two locals there, he reports. Interestingly, McCain’s speech is webcast on the site –right before Google’s CEO, and Coke’s Chairman.
The point is, [...]

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Invoices and tracking hours

By Charlotte Shaff on January 29th, 2007 In Advice

It seems as though the lowest paying clients are sometimes the highest maintenance. I spend more time listening to them vent or brainstorm ideas that aren’t always directly related to my PR services than I should and feel as though they really need to see how much this takes up of their time each month.
I [...]

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Get Scobleized

By Len Gutman on January 28th, 2007 In Professional Development, Social Media

Explore the impact of social media at the upcoming Entrepreneurship Mini-Conference.
The Arizona Entrepreneurship Conference organizers announced that Robert Scoble, the original Microsoft blogger and now the producer of “The Scoble Show” on Podtech.net will be the keynote speaker at the Arizona Entrepreneurship mini-conference: The Revolution in Marketing. The conference is scheduled for March 1 from [...]

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Riester acquires Grupo N

By Dan Wool on January 26th, 2007 In Agencies

Riester has acquired Hispanic consumer marketing specialists Grupo Ñ Advertising, it was announced to staff and associates via email Thursday night.
Adding to its new parent firm’s integrated service model, Grupo Ñ will join Riester’s Phoenix office and operate under the name “RIESTER Multi-Cultural”.
Established in 1999, Grupo Ñ has experience in assisting U.S. companies with their [...]

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McCain’s lack of social media

By Angelo Fernando on January 26th, 2007 In Hype!, Social Media

I am struck by the McCain exploratory campaign’s lack of using of social media. It is especially striking, since Obama made his announcement earlier this month online, and Clinton’s use of something as simple as Yahoo Answers to get feedback. (She’s got over 34,000 answers as of today to a health care question).
The Explore McCain [...]

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Death by tech-speak

By Angelo Fernando on January 24th, 2007 In Hype!

There’s a light (read: finish it in the bookstore) PR book book called Death by PowerPoint that deals with some of the buzzwords that pollute language. My favorites from that list were: Circle-back, core competency, and something called ‘capture asks.’
Engineers gave us the lovely phrases like ‘use case,’ and the ‘bleeding edge’ of marketing-speak hasn’t [...]

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