Get social to learn social media

By on December 26th, 2006 In Professional Development

If the Social Media Club sounds like the kids you and your friends picked on in high school — the laugh’s on you. It could just become the next must-join organization for local PR pros. Phoenix’s Social Media Club is showing firms how to use the Net’s social side — i.e. blogs, podcasts, MySpace-type sites, [...]

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Biz Journal gets ‘Young’-er

By on December 22nd, 2006 In Media

The Business Journal of Phoenix has added Ty Young to its editorial staff. Ty had been at the Arizona Republic for 2 1/2 years, and he worked at the Tucson Citizen prior to that. Ty will be covering technology, manufacturing and utilities.

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PRfect Media garners five awards

By on December 21st, 2006 In Agencies

PRfect Media has won five industry awards for its work in creative marketing and communications campaigns in the 2006 International MarCom Creative Awards. Former Channel 12 and Channel 5 weatherman Ron Merrit runs PRfect.

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ProfNot?

By on December 20th, 2006 In Hype!

Bad Pitch has a great post on a creative use of ProfNet.

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Pitching Valley radio –or- eating BBQ iguana

By on December 20th, 2006 In Media

Unless a client is a celebrity, comedian or advertiser (Tempe Improv both?), it is difficult – if not impossible – get them on the Valley’s traditional consumer morning shows. With all the industry consolidation, Valley radio hardly veils the line between editorial and advertising for PR pros: it’s all about dollars and ratings. You must [...]

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5 ways to avoid bad press release quotes

By on December 20th, 2006 In Writing

The hardest part of writing a press release is usually coming up with a spokesperson or executive quote. And who can blame us for a little writer’s block? The quote is the only part of the press release that is an opinion. It’s the place where you can add a little color and to be [...]

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