Lessons learned in Transparencyville

By Angelo Fernando on December 29th, 2006 In Social Media

At a company where I once worked, every regional office had a TV fitted out with an always-on camera for teleconferences. At the beginning, it sounded like a neat idea, of being able to get face-time with the suits in the corporate office. But the tiny camera also gave employees that creepy Big Brother feeling [...]

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ABG takes Valley marketing pulse

By Dan Wool on December 28th, 2006 In Marketing

This week’s Arizona Business Gazette has a Special Report on “Arizona’s Marketing Niche.”
Published today, the Republic-owned adjunct examines the the demand for one-stop shops as well as the range of modern marketing services. The ABG also takes a look at Phoenix’s place in the national marketing/PR universe.

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A $3.8 million PR & advertising gamble?

By Len Gutman on December 27th, 2006 In Hype!

Beginning today we have a unique opportunity to see what $3.8 million in PR & Advertising can do for you. That’s what the Arizona Department of Health Services is paying for its new Tobacco Use Prevention Program media blitz.
R&R Partners is the new agency of record for TEPP — a high profile account if ever [...]

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Prudes, cranks and lunatics

By Dan Wool on December 27th, 2006 In Advice

No matter the intent, suing someone for a silly reason always draws more attention to the defendant.

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Wool’s Law of PR

By Dan Wool on December 27th, 2006 In Advice

Great product is the best PR.

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Mettle-lurgy

By Dan Wool on December 26th, 2006 In Advice

The true mettle of a PR pro is what they do when the client doesn’t have news.

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